Sellers Information
Selling real estate is relatively easy, but behind the scenes it is a combination of long hours,
an in-depth knowledge of what is happening in the area, creative use of marketing techniques
and having good negotiating skills in order to achieve the best price.
In choosing an Agent, you the Seller need to feel comfortable that you will be responded to
quickly and will be kept informed the whole way through the selling process. This is where
the team at Andersons Real Estate comes in.
What Andersons Will Do For You
Our commitment to you is to give you our time, industry knowledge, marketing, and negotiating skills.
We will access our extensive database to ensure your property is marketed directly to all our interested
overseas, national and local buyers.
Far more than that, we want you to feel comfortable that we will be listening to you every step
of the way and that every member of our office is committed to you and your individual needs.
One of our Sales Agents will attend your property and meet with you, to answer any questions
you may have. If you are out of town, inspect the property and contact you to discuss.
Andersons Real Estate will give you a feel for the true market value of your home or investment
property by providing you with a Comparative Market Analysis. The CMA compares your property with at
least three similar properties that have sold in your area in approximately the past six months
giving you a detailed description of similar properties that have recently sold in your area, including
how much they were originally listed for, how long they were on the market before they sold, and how
much they finally sold for. Based on this information, we will suggest a sale price (or price range)
for your property. We will discuss with you what type of listing you wish to have on the property
and what your advertising budget is, what marketing strategy you wish to put in place, what signage you would like etc.
Consider Your Asking Price
The decision of price is entirely the vendor's choice; however it is often a mistake to list
your property with the agent who suggests the highest price. While it is true that you can always reduce
your price there are many factors to consider.
Foremostly, the market is always looking for new listings.
This means that the first few weeks your property is on the market will bring more inspections than any other time.
All the buyers in the price range will rush to see your property. Those that have been looking for some
time are the ones who have done their homework and are ready to buy. But they will also be the most aware
of the current market value of your property. If your property is correctly priced it will make buyers
feel they need to snap it up before someone else does. If the price is too high, they feel no such sense
of urgency. Just as sellers take the attitude 'we can always come down', buyers think they will wait
until the price drops. It is often the case that buyers feel that a property that has been on the market
for a long period of time is either over priced or has something wrong with it. So it is wise to set a
realistic price in the first instance.
Choosing an advertising and marketing plan
Sometimes sellers think their property doesn’t need to be advertised in order to sell it. While this
may be true in some cases, it pays to remember that advertising increases the number of inspections;
more inspections increase competition and it is competition that pushes up the price.
Andersons Real Estate has a very powerful internet presence and aggressively promotes our website to
drive qualified buyers to the site. We also pay an internet search engine expert to optimise our website
so the site is seen by people searching the internet for properties in the Mission Beach area, but we also go
further than that.
Andersons have secured the Guaranteed Top Spot for Mission Beach on www.realestate.com.au
which means your home or unit would be the first to appear exclusively at the top of the Mission Beach page,
generating more enquiry than standard listings and attracting more attention to our site.
Naturally, we not only feature your property on our own site but we list it on www.realestate.com.au
and on www.domain.com.au to maximise your exposure.
And lastly, we use sophisticated email-based buyer notification and SMS systems to keep buyers up-to-date
with the latest property listings in an automated way, wherever they are in the world.
So whether it is newspaper advertising, effective window displays, property signage, editorials,
property guides, website placement, television and open homes, we can develop an individual campaign to suit any budget.
Preparing your property for sale
Helpful tips
To get the best possible price for your property, you'll need to make sure that your property looks
good from the street as well as inside. Making a good first impression is very important when you are
trying to sell your property.
- Whether you’re selling a vacant block or a home, have the block slashed or mowed regularly, remove rubbish and keep fences in reasonable condition. Trim any hedges or trees.
- Keep the house tidy and free from any clutter.
- Have a spring clean, pressure clean the roof, exterior and driveways.
- Fix any leaking taps, squeaking doors, cracked windows or blown light bulbs, and carry out any other minor repairs or maintenance that is required.
just before inspection
- Make sure the house smells good and place some flowers around.
- Open all the curtains and blinds and switch on inside lights to make the house look light and airy.
- Put clean towels in the bathroom and clean tea towels in the kitchen.
- Switch off the television and put some quiet background music on.
- Restrain any pets - unfortunately not everyone is an animal lover.
- Leave the house before inspection time. If the owner is home, buyers may not take the time to look through a house properly because they feel they are intruding on the owners' territory.
- Go out and relax, and let us take care of the rest.